Wednesday, May 20, 2015

Etisalat Crashes Voice Tariff As Revenue Hits $6billion

Etisalat Nigeria at the weekend in Lagos introduced a new tariff rate that offers its subscribers the opportunity to make calls at 11 kobo per second to all networks under its latest package tagged Easylife 4.0 Limited, this is even as the company’s revenue topped $6 billion.

The chief marketing officer (CMO) at Etisalat Nigeria, Mr Francesco Angelone, said, “This is a voice prepaid plan that offers the most affordable call rates to all networks in Nigeria.

“With the Easylife 4.0 Limited edition, our customers can now make calls at 11 kobo per second to over 160 million Nigerians with a daily access charge of N5, irrespective of the network being called.”

Etisalat last year completed the construction of a $300 million national fibre optic backbone network which connects all metro fibre rings in major cities across Nigeria in order to provide high-speed voice, data and video streaming without buffering on its broadband network. He highlighted that this is part of efforts to sustain the revolution of the telecommunications industry that the company started about six years ago when it opened shop in Nigeria by providing affordable quality services.

“We revolutionised the telecommunication landscape in Nigeria with the launch of Easylife 1.0, a tariff offer that halved call rates to all networks in the country,” Angelone said.

The CMO, who pointed out that Easylife offers our customers simple and affordable call rates to all networks in Nigeria and international destinations without limitations or restrictions, said the offering reinforces Etisalat’s customer-centric posturing, assuring that it is well prepared to handle the influx of customers that this value proposition might bring in terms of quality of service.

“Seven years ago, the telecom company began operations with zero revenue; today it is a $6 billion revenue generating company. Seven years ago, we had zero subscribers; today we have in excess of 22 million subscribers. Let me assure you that Etisalat will remain committed to delivering innovative, life enhancing products and services to our customers as we work to realise our vision of a world without limitations to communication,” he said.

Angelone said they have developed this package with an understanding of the different tastes and preferences of customers. Insight into customers’ needs also led to the development of variants of the package, ranging from Easylife 1.0, Easylife 2.0, Easylife 3.0 to Easylife 4.0.

I am pleased to announce the introduction of the Easylife 4.0 Limited Edition.

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